Creator business tools
Usage Rights Calculator
Brands pay to use your content — and most creators charge far too little for it. Here's what your usage rights are actually worth.
$
Usage type (select all that apply)
Duration
Exclusivity
Content creation fee$2,000
Usage rights fee(Paid)$1,000
Total package rate$3,000
Usage rights = 33% of your total package
Why usage rights matter
- You created it, you own it — licensing your content is a separate transaction from making it.
- Paid boosting uses your face and content to generate revenue for the brand. You should share in that.
- Perpetual rights mean the brand can use it forever — price that accordingly, not as a rounding error.
Multipliers based on industry guidelines from influencer marketing professionals. Actual rates vary by brand budget, category, and negotiation. Always get usage terms in writing.